Tempo is the most basic element of a song and can spark an initial interest in your video. Tempo aligns with and even dictates the action onscreen, bringing your video to life. Tempo literally means “time,” but it can also be thought of as song speed or pace. It also notes the tempo as 128 bpm, which is just beyond the threshold for Allegro, or “fast.” The combination works to create a breezy, yet motivating advertisement for a fun event.Īs you can see, combinations of tempo, energy, and mood can invite drastically different emotional reactions. The Shakr “Cool Event” video template features a more easygoing tune: Click on the GIF to hear the background music.Įpidemic Sound, the site where the track, “Chart Toppers 1,” was sourced, tags the music as high energy and dreamy, matching the vacation landscapes in the stock photography. If it were the opposite, the attack might come too soon. The Jaws theme is slow, low energy, and suspenseful. These characteristics define the emotional impact of a piece of background music. Mood: the intent behind a song, having to do with its timbre the difficult-to-describe human element that makes you feel a particular way without being able to explain why.Energy: the intensity of a song as it moves directionally from beginning to end, as described in terms of patterns in rhythm and dynamics, but simplified to categories of low, medium, and high.Tempo: the speed of a song, as measured in beats per minute (bpm), or described in written music by Italian markings such as Andante (walking speed) or Presto (very fast).You can classify most songs by three key characteristics:
Tempo, Energy, Mood: The musical trifecta of emotion Let’s take a deeper look at how background music works, and how you can use this information to find the perfect track for your next video. If you want your ads to be persuasive, you have to pick the right soundtrack. In fact, a consumer’s emotional response to an ad influences purchase behavior 300% more than the ad’s content. In video ads, music is key to making an emotional impact on your audience.Įmotions drive customer decision-making more than any other factor. “Unlike eyes, ears can detect phenomena in any direction without having to be focused on it…Vibration sense, sound sense, is ancient, visceral, and inextricably linked to old and deep emotional centers in the brain, a fact that allows composers to access and dialogue with their audience at a deep level.” In a talk given to neuroscientists, composer Joel Douek put it this way: It expresses feelings before we’re even consciously aware of them. Source: Universal Studiosīackground music is a shortcut to emotions. As soon as you recognize it, it’s already too late.
Its few bars bring the shark to life instantly. The musical theme to Jaws has become synonymous with dread, the slow build to a terrifying moment.
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